Some Things Never Change

I just went to my old company’s website, the same company that off-shored my job last year, and it’s rather disappointing to see how little has been done with it since. The home page has been updated once, a couple weeks after I was let go. The News and Events page has seen only a half-dozen or so updates since then, the more recent one about four months ago. Hell, the copyright date on all the pages still says 2008.

Seeing it sitting there all dusty and neglected is sad, especially considering how much time and effort I put into getting it re-built and optimized. In only a matter of a few months we (myself, our Marketing Manager, and Creative Director) completely re-designed, re-wrote, and re-built the entire site. We started with a brand new domain name and took the site to page one on Google from many of the company’s targeted keywords. It was a huge effort, and a very successful one. Exceeding even our own expectations.

For all it’s stayed unchanged, I can’t help but think about how much I have changed since then. While it sits there frozen in time, I’m a completely different person than the one who last touched it. There’s a lesson to be learned there, but it’s too late on a Friday night for my brain to coalesce around anything more complex than “Beer me.” So I’ll leave it to you to fill in the blanks.