An Open Letter To Apple

Dear Apple, Inc.,

I go into the purchase of a new product, particularly a brand new one, knowing full well that a price drop is an inescapable eventuality. I knew the iPhone I paid $600 would certainly be dropped in price, expectedly by the Christmas shopping season. I accept this, and live with the extra expense that comes with being an early adopter.

What I do not accept, however, is a 33% reduction in the price of a product only 2 months after it's release. This goes beyond that cost of entry that goes with being on the bleeding edge and drifts firmly into the realm of price gouging. I feel as if I, a loyal and enthusiastic Apple, Inc. customer, have been taken advantage of.

I've never held any illusions that Apple, Inc. was not a large corporation, and, as such, concerned first and foremost with making a profit. However, I had held onto the illusion that Apple, Inc. was one of the rare large corporations that still held it's customers beyond the value of their credit card number. I see now that I was wrong.

I sit here now, even after being punched in the face by you, lusting after a new 160GB iPod Classic. And that speaks volumes to the high regard I've held Apple, Inc. in. As I read along with the play-by-play of today's product announcement, I loaded up the online Apple Store and waited for the event to end so I could order said iPod the minute the store came back online.

Then the price drop was announced.

I did not place that order, nor do I plan to any time soon. I simply don't trust you that much anymore. You could make this right, there's a lot of talk floating around the internet right now that gift certificates for early iPhone adopters might be going out. Would that fix it? Somewhat. I'll certainly walk right into my local Apple Store with said gift certificate and apply it to the purchase of that iPod.

What it won't change, however, is that change in perception. That is likely altered forever, and that's unfortunate.

The ball is in your court now. Make it right.